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The New Originals 

Amsterdam-based clothing brand "The New Originals" creates performance clothing for creatives. TNO came about in 2011 when a close group of friends created a blog to bring together their love of fashion, music and art. Now they have a full-fledged fashion brand, with their flagship store situated in one of Amsterdam's main shopping district, Zeedijk.

In their guide, they pick out the spots in Amsterdam that are bursting with creative energy and inspiration. They also throw in some of their favourite places to grab a bite, whether that be a Thai snackbar or Turkish pizza. Having been "born and raised in Amsterdam" has given the trio "a perspective on different cultures and lifestyles that have formed" in the city, inspired by new cultures and ways of thinking. It's led them to appreciate the diversity of the city whether in the art, fashion or food scene.

A social incubation breeding ground for creatives, entrepreneurs end residents of Amsterdam South-East, in the outskirt of the city.

A cultural clubhouse for creatives, with one of the most diverse, obscure, interesting (and everything in between) daily programming that reflects the city of Amsterdam.

A unique historical archive of inspiring conversations, activities, and literature. Find the archives and artefacts that are the legacy of Black Dutch writers and scientists located in the building of Vereniging Ons Suriname.

One of the most Authentic Thai Snackbar in the city! Get the Oyster chicken with white rice.

Amsterdam’s local market of the East side. You need to get the Turkish Pizza at a bakery named Bakkerij Kardas.

We worked with Stedelijk Museum for quite some time now, within the museum you have the Blikopeners. This is a group of young creatives in Amsterdam and every year a new group is being selected. They always need to come up with their own programme within the museum, it's always fun to visit their exhibitions.

In Oscam there is a Black manifest exhibition named: "Pirri Tifi", by @applecheekyo and @jonathanhoost, the exhibition is live until January 2022.

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Explore Another Side of Amsterdam with ‘The New Originals’

Christian Luiten 

 in 2015. Since, it's grown from an Instagram account to a global community, acting as a platform to help empower artists and new collectors. Made up of curators, developers and artists, it now counts influential figures such as Hans Ulrich Obrist as a follower.

Luiten is certainly an expert on art spaces within the Dutch capital. So if you're in Amsterdam, be sure to check out Luiten's guide to the best museums and art galleries. The co-founder highlights his favourite spaces, and explains why each pick is worth the trip.

The best museum for contemporary art. Probably one of the best in Europe, so if you're in Amsterdam you should go check it out.

A gallery from South Africa. They have a small space in the Netherlands and they represent cool artists such as Simphiwe Ndzube, Neo Matloga and Viviane Sassen. It's a small gallery so it's hard to find, but it's really great and in the middle of Amsterdam's centre.

The best gallery in Amsterdam in terms of how it started, but they are also playing on the international field. They’re in NYC and London and they show really great contemporary art.

You can see some of the best work in Amsterdam here.

A photography museum. It's also a beautiful building so if you don’t like the photos you can appreciate the space. It's on the canals, one of the townhouses in Amsterdam. The art is really beautiful.


Not everyone can go here all the time, but they sometimes have open days and open studios where you can see cool stuff and spot a lot of new talent.

Stedelijk Museum

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