The New Originals 

Amsterdam-based clothing brand "The New Originals" creates performance clothing for creatives. TNO came about in 2011 when a close group of friends created a blog to bring together their love of fashion, music and art. Now they have a full-fledged fashion brand, with their flagship store situated in one of Amsterdam's main shopping district, Zeedijk.

In their guide, they pick out the spots in Amsterdam that are bursting with creative energy and inspiration. They also throw in some of their favourite places to grab a bite, whether that be a Thai snackbar or Turkish pizza. Having been "born and raised in Amsterdam" has given the trio "a perspective on different cultures and lifestyles that have formed" in the city, inspired by new cultures and ways of thinking. It's led them to appreciate the diversity of the city whether in the art, fashion or food scene.

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A social incubation breeding ground for creatives, entrepreneurs end residents of Amsterdam South-East, in the outskirt of the city.

Culture

The Arts

Community

Cultural Institution

Kazerne Reigersbos

A cultural clubhouse for creatives, with one of the most diverse, obscure, interesting (and everything in between) daily programming that reflects the city of Amsterdam.

Sexyland World

A unique historical archive of inspiring conversations, activities, and literature. Find the archives and artefacts that are the legacy of Black Dutch writers and scientists located in the building of Vereniging Ons Suriname.

Books

Antique

The Black Archives 

One of the most Authentic Thai Snackbar in the city! Get the Oyster chicken with white rice.

Thai

Food

Snacks

Lunch

Restaurant

Thai Bird Snackbar

Amsterdam’s local market of the East side. You need to get the Turkish Pizza at a bakery named Bakkerij Kardas.

Shopping

City

Street

Market

Javastraat | Dappermarkt

We worked with Stedelijk Museum for quite some time now, within the museum you have the Blikopeners. This is a group of young creatives in Amsterdam and every year a new group is being selected. They always need to come up with their own programme within the museum, it's always fun to visit their exhibitions.

Art Gallery

Museum 

Stedelijk Museum

In Oscam there is a Black manifest exhibition named: "Pirri Tifi", by @applecheekyo and @jonathanhoost, the exhibition is live until January 2022.

Oscam

Great English style pub, good food and you can smoke inside in the restaurant which is a rarity in Amsterdam.

"Amsterdam’s best coffeeshop, great weed, many varieties, excellent service & central location. Just don’t expect to sit inside, it gets super busy"

Very cool store, run by SMIB, Bonne Suits & TNO, 3 of the best brands in Amsterdam, youth run, with a real community feel - you will probably run into one of Amsterdams hottest musicians in here.

"Some of the best Thai food I ever had. Quite a small place but has a real authentic feel"

"Great music venue, seen many a sick show here"

"Great flea market in Amsterdam-Noord, get the (free) ferry over to this spot on the weekend for a day of bargain shopping"

"Amazing Suriname restaurant, probably the best in the city. Suriname food is a cross between Caribbean & Chinese food, delicious!"

"Really cool gallery set in a large mansion. Saw a really great Banksy & Dali exhibition here over many levels of the house"

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Amsterdam with Ryan Hawaii

Daily Paper key figure Isaac Kimbugwe lets us in on what's good in Amsterdam. Born and raised in South London, he moved to Dam back in 2014 and quickly established himself in the local scene by strengthened the partnership between London and Amsterdam's creatives. He now considers Amsterdam his home - "I have always been connected to the streets and culture wherever I am". Innovation & design obsessed, Isaac's top spots are certain to give insight in to the growing creative scene.

When I first moved to Amsterdam from London back in 2014, the first people who showed me the ropes in the city were Daily Paper co-founders Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini who grew on to become my family. In 2016 Daily Paper’s first flagship store opened and since then has served as more than just amazing clothing, but also a hub for ingenious people from all walks of life to come together, hang out and share similar passion points. What makes this place unique is that you'll always feel welcome and directly get to know the people behind the brand.

Foam is an internationally renowned Amsterdam museum that exhibits all genres of photography in a beautiful canal-side setting on the Keizersgracht. The museum presents ever changing exhibitions and all kinds of photographic genres are shown, such as historical photographs, art photographs, news photos and fashion photographs. As well as displaying a wide variety of works, it acts as a creative hub where photographers can meet and participate in forums and symposiums. I first fell in love with this place when my good friend Mirelva Berghout, who is project cordinator at Foam invited me to enjoy a special viewing of the exhibition Gordon Parks - I Am You.

What you might get to know from me is that I’m all about supporting friends and their ventures, no matter the industry. You’ll most likely catch me hanging at friends' stores, offices, exhibitions, restaurants etc. This usually takes me over to Mendo located in the Berenstraat, which is one of the 9 Streets in the heart of Amsterdam. My close friend (Gunifort Uwambaga) is the publisher and co-owner.
Mendo is a candy store for book aficionados. It has a comprehensive stocklist of streetwear and fashion coffee table books that are both super informative and look great out on display. As I’m always in and out of London and Paris, my last pick up was the collection of ‘The Streets of…’ It's a series of books that offer a contemporary take on the classic city photo-book and contain: The Streets of: New York, London, Amsterdam and Paris. 

The Fitting Room is home to one of my favourite contemporary fashion and streetwear brands, ØLÅF Hussein, who marries technical features and sharp minimal silhouettes. Located in Amsterdam’s bustling 9 Streets shopping district, this beautiful space is on the ground level of an early 17th century warehouse with existing wooden ceiling beams, herringbone flooring plants and comfortable furniture. This is all intended to give the store the feeling of a living room and embody the timeless design of the modernist movement.

To be honest, Amsterdam Chinatown is one of the areas of Amsterdam I dread to go simply due to…. tourists, yet I find always myself there for Zeedjik 60. A multi-brand store of Amsterdam's finest young and independent labels: Bonne Suits, The New Originals, SMIB and Secluded Clothing

Best pancakes in town and another cool spot I and my friends like to hang. You can find a signature Daily Paper pancake on the menu as well. 

A Tremaine classic… a wavey 1.5 with the grain, skin fade and a beard shape up. At the back of the Daily Paper store you’ll find a barbering concept titled Day Studios. It's a one of a kind full men's grooming experience. The store is redesigned to emphasise a concept where fashion and barbering come together to give you a 360 experience. 

Personally for me the South-East of Amsterdam is a refreshing view of the city that I feel many have not had the pleasure to visit and explore when they come here. Amsterdam Bijlmer is a place where different ethnicities not only understand the challenges that face them, but unite and help each other which reminds me of how I grew up in South London. With a mix of 100,000 residents from 150 ethnic backgrounds, predominantly African and Caribbean, I really feel at home whenever I’m here. Every Saturday the Ganzenhoef Bijlmer market takes place and I like to come here and get my African ingredients and flavours. There are also a number of Afro-Caribbean salons and stores catered to black hair and skin in the area where I like to pick up my oils and creams. 

8 Places to Hit Up in Amsterdam with Daily Paper's Isaac Kimbugwe

In light of the sharp increase in racist attacks on the Asian community across the world, we have put together a list of Asian-owned businesses in Amsterdam for you to support. This list is a result of collaboration across our global community and is by no means exhaustive. There are so many more incredible businesses out there and we welcome all suggestions. We’ll be updating this guide regularly, so if you feel like sharing, please email 

. We'd like to thank Aeneas Panayiotou for helping us put this list together.

This is the spot for anyone who is serious about tea. The owner Amanda is a real authority in the tea world. She has been appointed by the Chinese government as the European ambassador of Pu-erh tea. Formocha also does traditional tea ceremony and the upstairs seating area is a real oasis within the Jordaan area. They specialise in tea from China, Taiwan and Japan.

Is a 'by reservation only', vegan ramen restaurant - don't be put off by the 100% plant based ramen. It is incredible.

The real ones in Amsterdam know this is THE late night dining spot. Tell me where else you'll be able to get a Hong Kong-style typhoon shelter fried lobster and some Tsingtaos in the AM's.

An amazing Korean florist, they also host workshops on floral arrangement techniques.

Hands down the best Chinese supermarket in Amsterdam.

Assort is a Japanese hair salon with locations all over the world. The staff are the best and are extremely creative.

Great Filipino bakery, their ube cake is banging!

A hidden gem, some of the best sushi in Amsterdam. They also make their own ice cream.

Honestly one of my favourite spots in Amsterdam, really tasty Malaysian food. Everything on the menu is great but their Sambal Lady Finger's (Okra), Laksa and Hainanese Chicken Rice are must haves.

Asian-Owned Businesses in Amsterdam

VBX is a music collective and record label based in Amsterdam. Perhaps the best known faces are resident DJs Jasper Verrijzer and Maurits Reiss. Better known as Ferro & Reiss, or under their collaborative pseudonym 'Spokenn'. As behemoths of the minimal tech and house world, these two know their way around the city's music scene like the back of their hand. Amsterdam's impressive electronic scene is no secret and anyone who knows what's good in the city, will know that VBX throws a killer party. Jasper and Maurits boil it down to one simple thing: it's all about the groove. Both growing up just outside of the city, Amsterdam is both home and playground allowing just the right balance of work and play. Scroll down to see some of their favourite spots around the city...

A very cool new event space founded by good friends. It feels somewhere between a club and warehouse and is showing amazing potential so far. What really sets Lofi apart from the pack is their cultural programming. Check out the experimental live performances at Basisklanken when you get the chance. We guarantee you won’t regret it.

Being behind the controls at Shelter always feels like taking a warm bath. This club has been essential to our artistic development over the years. This is a world-class venue, with a great sound system.

Like Shelter this venue played a big role in our artistic development over the years. These red containers have their own magical charm. You just can’t beat the feeling of sunlight coming through Bret’s windows, as the after hours are just getting started.

One of our favourite new after hours locations of the city. A former piracy radio broadcast location, now outfitted with a Function One sound system. Intimate wooden dance floor and balcony. In summer you can even catch some rays on the deck.

Our local go-to place to satisfy our gear addiction and engage into nerd talk about said gear with owner Tim. We try to avoid going there too much because of financial reasons, but it’s hard to resist to urge. The fact that it’s around the corner of our studio doesn’t help at all...

Seawolf records is Alfredo Romagnoli. He is a very knowledgeable guy and often attends our parties. This gives him a good idea of our taste, so his recommendations are usually on point. Whilst Seawolf used to be an 'appointment only, storage-locker digging', Alfredo is currently setting up his own record store. Doors open in April!

Located in a small alleyway on a stones throw distance from Amsterdam Central Station, this record store is a long term staple in the cities musical landscape. Open seven days a week and a great selection, featuring both second hand, as well as new gems. They even have a bin marked “VBX Sound” ;) Owners Dewey & Richard have an encyclopaedic knowledge about music and are always willing to lend a helping hand.

Best ramen place in town. One guy, he cooks... he cooks good, no alcohol, very Japanese. You can find us there, for sure, once a week.

Even though Ferro doesn’t like cheese, we still want to mention this place. They took a very Dutch product cheese and managed to turn eating it into a completely different experience. Definitely stop by this place for an authentic, but modernised Amsterdam experience.

A hidden gem in the Southern part of the city. Living room setting, vegetarian food that has the potential to convert even the most hardcore carnivores, amazing selection of wines and superb service. Be sure to make your reservations well in advance, because this place is always fully booked.

A really nice smart shop in the Red Light District. They know all about the stuff they sell. The place feels zen & grounded and even has a cactus garden.

Located on the Amsterdam canals, this spa is the perfect place to recover after a long weekend of partying.

Amsterdam with Ferro & Reiss of VBX

Almere, considered the newest city in the Netherlands, is located just across the IJmeer from Amsterdam. Its modernity makes it a feast for fans of architecture, while nature lovers can enjoy the landscape surrounding its urban areas. The region is now known for its 

, while still preserving its pristine natural environment. Because Almere is so new, its buildings are imaginative, drawing on the latest innovations in Dutch design.

Born and raised in Almere, Dutch artist, rapper, singer and songwriter 

  shares his favourite places to visit in the city he grew up in. Growing up in a melting pot of different cultures (Dutch, Indonesian and Surinamese) his guide includes galleries and cultural hubs to where to get the best brunch. Photography by Mayte Breed.

Although I have been living in Amsterdam for the last couple of years, Almere is such an important place to me. I spent a big part of my life in that city and a lot started for me there.

There might not be that much history circling Almere, but as there are so many youths, the soul of the city is now being made.” - Cero Ismael.

The only record shop Almere has at the moment. The owner has saved more than 25.000 records since his youth and now he’s selling LP’s, singles, CD’s, books and more.

Lunch and brunch room that is Hip-Hop and America inspired.

Beautiful sightseeing next to KAF. I have so many good summer memories with this spot.

A theatre, performance and exhibition centre in the city. A cultural hub. I had one of my first shows there.

Amazing Egyptian restaurant. Me and my friends used to come there a lot on the weekend.

Exploring Almere with Cero Ismael

This list of Black-owned businesses in Amsterdam is a result of collaboration across our global community and is by no means exhaustive. There are so many more incredible businesses out there and we welcome all suggestions. We’ll be updating this guide regularly, so if you feel like sharing, please email us.

We'd like to thank Guillaume Schmidt and Isaac Tremaine

and the anonymous collaborators who helped curate this list for us.

Here are Dutch, English and Spanish children's books, toys and maternity gifts for the little ones.

They then began to collaborate with the likes of ASICS, adidas, Converse, Nike, Reebok among other brands, after their increased online presence.

A delicious Surinamese BBQ dine-in and take-away restaurant.

The brand is fuelled by the rich heritage of African culture wrapped in contemporary designs.

A designer clothing label founded by Olaf who is continuously inspired by countries, cultures and citizens.

An independent publishing house with a flagship store and an award-winning webshop, dedicated to sharing the love for beautiful books.

This salon stands for Afro-centric styling and care of hair for all ages and genders.

The first Black doll gift shop in Europe!

A footwear designer established by Guillaume Philibert, aiming to sell premium high-quality sneakers for a reasonable price.

Founded in Amsterdam in 2012 by a group of inspired youths for consumers who want thoughtful clothing.

Quality streetwear pieces with influences coming from Japan street culture and much more.

If you don’t know this place, you'll never find it. This Surinamese take-away place is tucked away in a small nondescript building in Venserpolder, Amsterdam Zuid-Oost. The fish is Annie’s signature dish. It is American butterfish, fried to perfection and served with banana and cassave.

The first West African restaurant located in Gein serving everything from spicy calf ribs to tilapia with plantain and chicken with the famous jollof rice.

Inspired by a journey between the metropolitan cities of Addis Ababa and Amsterdam, Dechase is a contemporary shoe brand that merges diversity, sustainability, and African heritage into its core brand ethos.

The New Originals (est. 2015) make performance clothing for creatives. Our collections are made for a unisex audience.

Once an Amsterdam bike shop, now a staple brunch spot. Since 2017, the brothers at Water & Brood have brought quality interpretations of classic American brunch dishes alongside authentic Surinamese dishes straight out of their mother's kitchen. Chef Tracy B, from St. Martin, has only upped the game with her addition of classic island flavours.

An international fusion kitchen with the specialty of bringing cultures and spices together in an extraordinary meal.

A funky, family-run cafe with communal seating offering vegan versions of Caribbean & Japanese dishes.

Explore Another Side of Amsterdam with ‘The New Originals’